Our Friends

Samuel Adams:

The original craft beer.

Date2019
LocationWorldwide
Type#Branding #Packaging #Typography #Illustration #Art Direction #POS

A quintessential American brand meets European heritage.

Samuel Adams brewed by the Boston Beer Company champions the brand’s most recognisable assets for instant recognition and a timeless design that will last for decades. When seen all together, the packaging creates a powerful ‘wall of blue,’ but when unwrapped, bottle and can colours can be surprisingly different. This is a declaration of beer independence.

Our Friends have created a timeless beautiful design that will propel our business for the next decade.
Jim Koch, Founder, The Boston Beer Company

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