Whoop:
Leveraging data into design.
Date2022
LocationBoston, MA
Type#Packaging #Art Direction #Rendering #Image Creation
The future of wearable fitness technology.
Whoop is worn by elite athletes such as LeBron James and Michael Phelps. Behind every great athlete, is a wealth of data. Understanding how we train, sleep and recover can help us reach our full potential faster.
Our packaging and art direction bring the body’s inner intelligence to the fore. We play with the contrast between discovery and mystery, suggesting that knowledge is power. Uncovering valuable data is sometimes a matter of perspective.
High-tech goods with intuition.
Our goal was to develop a simple, straightforward design system that could flex broadly across multiple wearable products. Whoop illuminates progress for the athlete. It’s technical and data-driven, but also easy to understand. We wanted to encapsulate this duality.
Rest is a weapon.
Brett Bartholomew, NFL Coach
