MOB Hotel:
Building a hotel on community.
Date2018
LocationParis, France
Type#Hospitality #Identity #Brand Story #Website #Campaign #Print #Merchandise
The hotel acts as a local community center — full of affordable, fun and stimulating experiences. Radical and unconventional, it’s a place to experience culture. A space for human exchanges. A kingdom where rooftop terraces are shared vegetable gardens and spaces of meditation.
MOB is By The People. Of The People.
By the People. Of the People.
Our mission was to create a fun and youthful brand that conveyed positive social values. Inspired by the layered vision of hotel group owner Cyril Aouizerate and designer Philippe Starck, we centered our illustrative design on Matryoshka dolls. At MOB Hotel, there is always a deeper moment and message nested within.
