201 Brookline is the new center of innovation and biomedical breakthroughs in Boston’s Fenway neighborhood. Reaffirming the city’s position as a hub for science and technology.

Situated firmly in the middle of Boston’s Fenway neighborhood, 201 Brookline reaffirms the city's position as a hub for science and technology.

Our identity embodies the life science industry — inspired by the field’s precise, exacting nature & the building’s refined modernity. We merge smooth and hard, biology and engineering, natural and manmade to illustrate the symbiotic relationship of life and technology.

201 Brookline is spotlighting The Fenway as a new global hub for life sciences.

Our Friends creative agency created a new brand identity and placemaking concept for 201 Brookline, a Boston-based life sciences hub. We used premium and high-tech design cues to communicate the innovative nature of the space.

201 Brookline:

Life science, made premium.

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