Our original rebrand for Wakaze in 2020 had a big emphasis on play. Founder Takuma Inagawa approached us to create a disruptive sake brand, based in Paris, for the European market. Sake that felt accessible to everyone.

Spotlight

Our original rebrand for Wakaze in 2020 had a big emphasis on play. Founder Takuma Inagawa approached us to create a disruptive sake brand, based in Paris, for the European market. Sake that felt accessible to everyone. Partnering with illustrator Andy Busc, we developed loveable characters that accompanied you on a sake journey — finding a point of shared passion between the brand's Japanese and French heritages. 

Making sake for the new generation.

Wakaze Original Brand

Using illustrations by Andy Busc, Our Friends creative agency designed the original brand identity and packaging for Paris-based Wakaze Sake, an innovative drinks company harnessing Japanese tradition and French culture. 

Wakaze: Sake, illustrated.

Making sake fun.

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