Rediscovering the story behind socks.

Mr Strauss.

A great story is only as good as its storyteller. The Mr Strauss sock by Levi’s reinterprets a product Levi Strauss himself might have created back in the gold rush. Using yarn, weaving processes and machinery that date back to the late 1800s, the limited edition sock represents humble heritage and quality. Its packaging design stays true to the original maker’s meticulous, utilitarian ethos.